FeedConstruct has entered an exclusive partnership with the Football Association of Wales (FAW) to manage global streaming and data rights. The agreement covers all matches within the Novira Cymru Premier, Genero Adran Premier, and Cymru North & South leagues.
The arrangement grants FeedConstruct sole access to broadcast and data content for these competitions, which represent the highest tiers of Welsh domestic football. The portfolio includes men’s and women’s divisions, ranging from the top-tier Novira Cymru Premier to the competitive Cymru North & South leagues.
Strategic Expansion and Market Reach
Narek Harutyunyan, CEO of FeedConstruct, stated that the alliance supports the company’s mission to supply diverse sports content to the international market. He noted that the Welsh leagues combine historic communities with emerging talent, and the new data solutions aim to increase the visibility of Welsh football globally.
Noel Mooney, CEO of the Football Association of Wales, described the media rights agreement as a significant step for domestic competitions. He emphasized the goal of expanding global visibility and local engagement for the newly revamped Novira Cymru Leagues and the Genero Adran Premier.
FeedConstruct utilizes these rights to provide low-latency streaming and precise data feeds to igaming partners, aiming to enhance commercial value through borderless engagement.